Week 12: Money


Part 12, section eight of The Master Key System says, in part:

It is often found then that money and property are not independence at all.

I think it’s really a matter of being tied to money and property — feeling bogged down by it, limited, even trapped.

Because, as we know from Emerson’s Law of Compensation, you can be a good person and still make plenty of money.

I was reminded of that this week, listening to a podcast discussion between Andy Frisella and Ed Mylett.

“I’ve never heard of church that doesn’t accept tithing,” Mylett says.

Both Mylett and Frisella point out that making lots of money allows them to donate more to charity, and to treat family and friends to meals.

“Don’t you ever get sick of paying for dinner?” Frisella says that friends ask him. “No. It’s a privilege to be able to do it!”

Frisella’s co-host and producer, Vaughn Kohler, is a pastor. He discusses some Bible verses relating to money. Being Jewish, I’m not well-versed in the New Testament, but I did some research.

The Parable of the Rich Fool, found in Luke Chapter 12, says, in part:

(18) “Then he said, ‘This is what I’ll do. I will tear down my barns and build bigger ones, and there I will store my surplus grain.

(19) And I’ll say to myself, “You have plenty of grain laid up for many years. Take life easy; eat, drink and be merry.”’

(20) “But God said to him, ‘You fool! This very night your life will be demanded from you. Then who will get what you have prepared for yourself?’

(21) “This is how it will be with whoever stores up things for themselves but is not rich toward God.”


Kohler notes to look in verse 21 for an important word: but. It’s entirely possible to be rich in material things and be rich toward God, as well.

Give more, get more, right?

I did a little more research and found a few more verses about money that are often misunderstood, or entirely misquoted, including “money is the root of all evil.” If money is evil, why would you want it? And that’s why a lot of people don’t have it.

1 Timothy 6:10 actually reads:

For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs.

Did you catch that? The love of money is the problem, not the money itself. Love what you can do with that money — give to charity, support your family and friends,

Money is not evil. In fact, it can be the root of a lot of good. Welcome it into your life, and do amazing things with it.



Course talk: What do I want from my audience in the trailer?

I’ve already noted that my Tapas for Life course will be a course of influence — I want to live on a planet with kind, happy, healthy and productive people. I want to convince them to be those things in this course, then funnel them up to a larger course in which I teach them how to be those things.

What about the course trailer? This is the video used to get people to buy the course.

What do I want my audience to think?

To say?

To feel?

To do?

The last one is easy: I want them to buy the course and engage with me throughout, as well as after, when I can upsell to a larger course or other materials.

I believe that this course will help build a better world. I want the audience to believe the same thing. That’s what I want them to think.

What do I want my audience to say? At the root of it, I want them to say, “I want those things, too!” Meaning, I want them to say, “I also want to live in a world full of kind, happy, healthy, productive people.” I believe in my heart that most people want that, but maybe haven’t put it into words for themselves, and since they haven’t put it into words for themselves. They don’t know what they’ve been missing in their own lives or in those around them, and I can put those words in their mouth.

In the end, I want the full course — the course that is an upsell from the more bite-sized Tapas for Life course — to empower people to understand that all these things are readily achievable in their own lives, and that they have the capability to teach others. I’m going to go with empowered, then.

So here’s the answer to the questions.

I want my audience to…

Think: This course will make me happier, healthier, kinder and more productive.
Say: I want to be happy, healthy, kind and more productive, and I want to understand how to do those things so that I can influence others to do the same.
Feel: Empowered.
Do: Buy the course and engage with me throughout and after.

Course talk: Why am I here?

You’ll forgive me some rambling here. I find that I best work things out by writing in public, so in order to make sense of things and answer my own questions, I “talk it out” in spaces like this. So, that’s what we’re doing here.

According to our fearless leader, a Tapas for Life course should have a singular purpose for the instructor, and it should be one of these four things:

  • Inform
  • Demonstrate
  • Inspire
  • Influence

I can pretty quickly knock inform and demonstrate off the list. While I think a larger course would certainly include these — and, in fact, all four — I can safely say my course will either inspire or influence.

My Definite Major Purpose in life includes making people happier and healthier, more productive, more empathetic and more cooperative (those last two might be combined into “kinder”).

“Why not do those things on your own?” a friend asked me not too long ago.

“Because I don’t live on this planet alone,” I replied.

In other words, I have to live with other people, and I want them to be awesome.

So back to the question at hand: do I want to inspire them to awesomeness, or influence them?

First stop? The dictionary.


1.to fill with an animating, quickening, or exalting influence

2. to produce or arouse (a feeling, thought, etc.)

3. to fill or affect with a specified feeling, thought, etc.

4. to influence or impel

5. to animate, as an influence, feeling, thought, or the like, does

6. to communicate or suggest by a divine or supernatural influence

7. to guide or control by divine influence.

Note that each definition from number four on includes the word influence.


1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others

2. the action or process of producing effects on the actions, behavior, opinions, etc., of another or others

3. a person or thing that exerts influence

4. Astrology. the radiation of an ethereal fluid from the stars, regarded as affecting human actions and destinies.

5.the exercise of similar power by human beings.

6. Obsolete. influx.

7.to exercise influence on; affect; sway

8. to move or impel (a person) to some action

My personality is more of a blunt tool than a precision one. I’m more likely to beat the truth into you than to finesse it. While I can occasionally cut straight to the nerve of the thing, it’s not my usual modus operandi.

Given the differences between the two in combination with my personality, I can reasonably say the purpose of my course will be to influence people.