I’ve already noted that my Tapas for Life course will be a course of influence — I want to live on a planet with kind, happy, healthy and productive people. I want to convince them to be those things in this course, then funnel them up to a larger course in which I teach them how to be those things.
What about the course trailer? This is the video used to get people to buy the course.
What do I want my audience to think?
The last one is easy: I want them to buy the course and engage with me throughout, as well as after, when I can upsell to a larger course or other materials.
I believe that this course will help build a better world. I want the audience to believe the same thing. That’s what I want them to think.
What do I want my audience to say? At the root of it, I want them to say, “I want those things, too!” Meaning, I want them to say, “I also want to live in a world full of kind, happy, healthy, productive people.” I believe in my heart that most people want that, but maybe haven’t put it into words for themselves, and since they haven’t put it into words for themselves. They don’t know what they’ve been missing in their own lives or in those around them, and I can put those words in their mouth.
In the end, I want the full course — the course that is an upsell from the more bite-sized Tapas for Life course — to empower people to understand that all these things are readily achievable in their own lives, and that they have the capability to teach others. I’m going to go with empowered, then.
So here’s the answer to the questions.
I want my audience to…
— Think: This course will make me happier, healthier, kinder and more productive.
— Say: I want to be happy, healthy, kind and more productive, and I want to understand how to do those things so that I can influence others to do the same.
— Feel: Empowered.
— Do: Buy the course and engage with me throughout and after.