Course talk: Recognition of readiness

I decided I’m not ready to create a course yet.

Here’s why: I’m not doing enough in the way of taking my own advice.

I can certainly teach people what I know, but as CDBaby founder Derek Sivers says, “If more information were the answer, we’d all be billionaires with perfect abs.”

Notice that I’m not a billionaire with perfect abs. I could be with the knowledge in my head, but I’m not.

I don’t think I need to be all the way there to launch a class, but I should be certainly a lot farther along that road than I am.

So, time to buckle down, do for myself, and get ready for a course either in the fall or the spring.

For now, time to do the work.


Course talk: What do I want from my audience in the trailer?

I’ve already noted that my Tapas for Life course will be a course of influence — I want to live on a planet with kind, happy, healthy and productive people. I want to convince them to be those things in this course, then funnel them up to a larger course in which I teach them how to be those things.

What about the course trailer? This is the video used to get people to buy the course.

What do I want my audience to think?

To say?

To feel?

To do?

The last one is easy: I want them to buy the course and engage with me throughout, as well as after, when I can upsell to a larger course or other materials.

I believe that this course will help build a better world. I want the audience to believe the same thing. That’s what I want them to think.

What do I want my audience to say? At the root of it, I want them to say, “I want those things, too!” Meaning, I want them to say, “I also want to live in a world full of kind, happy, healthy, productive people.” I believe in my heart that most people want that, but maybe haven’t put it into words for themselves, and since they haven’t put it into words for themselves. They don’t know what they’ve been missing in their own lives or in those around them, and I can put those words in their mouth.

In the end, I want the full course — the course that is an upsell from the more bite-sized Tapas for Life course — to empower people to understand that all these things are readily achievable in their own lives, and that they have the capability to teach others. I’m going to go with empowered, then.

So here’s the answer to the questions.

I want my audience to…

Think: This course will make me happier, healthier, kinder and more productive.
Say: I want to be happy, healthy, kind and more productive, and I want to understand how to do those things so that I can influence others to do the same.
Feel: Empowered.
Do: Buy the course and engage with me throughout and after.

Course talk: Why am I here?

You’ll forgive me some rambling here. I find that I best work things out by writing in public, so in order to make sense of things and answer my own questions, I “talk it out” in spaces like this. So, that’s what we’re doing here.

According to our fearless leader, a Tapas for Life course should have a singular purpose for the instructor, and it should be one of these four things:

  • Inform
  • Demonstrate
  • Inspire
  • Influence

I can pretty quickly knock inform and demonstrate off the list. While I think a larger course would certainly include these — and, in fact, all four — I can safely say my course will either inspire or influence.

My Definite Major Purpose in life includes making people happier and healthier, more productive, more empathetic and more cooperative (those last two might be combined into “kinder”).

“Why not do those things on your own?” a friend asked me not too long ago.

“Because I don’t live on this planet alone,” I replied.

In other words, I have to live with other people, and I want them to be awesome.

So back to the question at hand: do I want to inspire them to awesomeness, or influence them?

First stop? The dictionary.

Inspire: fill with an animating, quickening, or exalting influence

2. to produce or arouse (a feeling, thought, etc.)

3. to fill or affect with a specified feeling, thought, etc.

4. to influence or impel

5. to animate, as an influence, feeling, thought, or the like, does

6. to communicate or suggest by a divine or supernatural influence

7. to guide or control by divine influence.

Note that each definition from number four on includes the word influence.


1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others

2. the action or process of producing effects on the actions, behavior, opinions, etc., of another or others

3. a person or thing that exerts influence

4. Astrology. the radiation of an ethereal fluid from the stars, regarded as affecting human actions and destinies.

5.the exercise of similar power by human beings.

6. Obsolete. influx. exercise influence on; affect; sway

8. to move or impel (a person) to some action

My personality is more of a blunt tool than a precision one. I’m more likely to beat the truth into you than to finesse it. While I can occasionally cut straight to the nerve of the thing, it’s not my usual modus operandi.

Given the differences between the two in combination with my personality, I can reasonably say the purpose of my course will be to influence people.

Course talk: Building a better world

My DMP [Definite Major Purpose] from the 2017-18 Master Key Experience includes building a better world through making people happier, healthier, more productive, empathetic and cooperative.


Because I’m not on this planet alone, and I see a lot of anger, fear and want around me. And by want, I’m not talking greed — so many people don’t have clean water, good food and access to health care.

Some people at the top of the pyramid of life think they can only rise if they push other people down.

That’s simply not true. They can keep their relative position — or even raise it — and still let other people work their way up.

In other words, we can have elite outliers at the top, “negative” outliers at the bottom and a large cluster around a mean, but there’s a way to raise all of those positions higher than they are.

I’m not interested in taking from one group to give to another; I’m interested in making everyone better.

This is the premise the Tapas For Life course will start with.

It will grow from there.

What do you think?